Word World’s Commitment
Word World is committed to providing quality online activities and information to preschoolers, their parents and other caregivers. We pride ourselves on developing and maintaining a relationship built on trust. As such, while we encourage the interactive nature of online media, we are dedicated to promoting the online safety and privacy of our users as well as handling any personal information we obtain from you with care and respect.

Information-Collection Policies
This Privacy Policy applies to the use and sharing of personally identifiable information collected on and after the date that this Privacy Policy is posted. When this Privacy Policy uses the term "personally identifiable information," we mean information that identifies a particular individual, such as the individual's name, postal address, e-mail address, and telephone number. When other information, such as, for example, consumer product preferences, or number of children, is directly associated with personally identifiable information, this other information also becomes personally identifiable information for purposes of this Privacy Policy.

Word World's target audience is preschoolers and their parents. WordWorld.com's design, content, and language, as well as our activities, target both children and a parent audience. We do request personally identifiable information from parents who choose to participate in certain activities available on WordWorld.com, as described below. If we were to discover that a child submitted personally identifiable information, WordWorld.com would delete the information immediately.

Our Commitment to Children's Privacy
In compliance with the United States Law: The Children's Online Privacy Protection Act/Rule, it is necessary for us to obtain parental permission for all children under the age of 13 to register as a member in the members section of this website, should WordWorld.com ever do so. We will not knowingly accept any information by any children under the age of 13 except as otherwise provided herein. For any children under the age of 13 a parent or guardian will need to contact the Privacy Coordinator to provide consent for any portion of the site which gathers personal information. Permission will only be granted after all information has been verified by the Privacy Coordinator.

Registered Membership
Wordworld.com provides registered membership for our parent audience. In order to participate in our registered member activities, we ask users to submit personal information (e.g. full name, e-mail address, zip code, birthday). All such personal information is collected for the purpose of providing our users access to WordWorld.com's registered members activities. Once registered, users can participate in registered member activities such as newsletters, message boards, WordWorld.com advisory panels (where members will be contacted by WordWorld.com for feedback and opinions on various subjects), registered member sweepstakes (refers to those sweepstakes that are open only to registered members; for sweepstakes that are open to all grown-up users, please see "Contests and Online Sweepstakes" section below) and "Third Party" offers (the opportunity for registered members to receive information concerning special offers and promotions sent by either WordWorld.com on behalf of or in partnership with other third party businesses selected by WordWorld.com or directly by such third parties). At any time after the registration process, registered members can choose to discontinue participating in some of the registered member activities (e.g. newsletters, advisory panels, "Third Party" offers) or altogether unregister by electing to unsubscribe to such activity, which option can be found at the end of every WordWorld.com correspondence sent to users.

Use of Registered Members Information
All information collected during the registration process is used for the purpose of providing our users access to WordWorld.com's registered members activities. For instance, if the registered member selected to receive newsletters, special announcements, offers and promotions from Word World, we use the information provided by such registered member to send them the requested information which we may send by e-mail and occasionally, by postal mail, for those who have provided us with mailing addresses. The information provided by registered members may also be shared with third parties as more fully described below in "Use and Disclosure of Information" and in the following manner. In connection with registered members who have indicated that they would like to receive "Third Party" offers, WordWorld.com may sometimes share and transfer the personal information collected from our registered members with and to third party business partners selected by WordWorld.com to promote, sponsor and/or fulfill our "Third Party" offers who will use such information to directly contact and send registered members special offers and promotions provided by the third party business partner. Other times, we, on behalf of the third party business partner, may send registered members third party special offers and promotions, but only if the registered member has requested such "Third Party" offers.

Online Contests and Sweepstakes
WordWorld.com offers children and their parents the opportunity to enter contests and sweepstakes. WordWorld.com may ask for information such as parent's first name, parent's e-mail address, parent's birth date, child's first name and birth date and in some instances, Wordworld.com may collect telephone numbers for certain types of contests. WordWorld.com uses this information for purpose of conducting the contests and sweepstakes and does not (except as set forth herein) disclose such information externally to third parties, except with a fulfillment house which WordWorld.com uses to help select winners and fulfill prizes and, in some cases, with third-party sponsors. From time to time, WordWorld.com may offer contests and sweepstakes sponsored by third party businesses and may share with such third party businesses entrant information collected by WordWorld.com. In these types of contests and sweepstakes, WordWorld.com will disclose to potential entrants that such information will be so supplied and the identity of the third party to whom such information will be supplied at the time entrant information is collected and will provide potential entrants with the opportunity to opt out of such third party sponsored contests and sweepstakes. However, any information supplied to a third party may be retained by such third party and will be out of the control of WordWorld.com. Entrants of WordWorld.com contests and sweepstakes have the opportunity to opt-in (by indicating so on the entry form) to become subscribers of the WordWorld.com newsletter and to receive other e-mail special announcements and promotions. Please see "Electronic Newsletter and Special Announcements Subscription" below. The personal information collected from those entrants who have chosen to opt-in to the Electronic Newsletter and Special Announcements Subscription shall be maintained by WordWorld.com. For those who elect not to opt-in, and/or entrants who have not been selected as winners, WordWorld.com will delete personal information collected on the online entry forms from its system, however, personal information collected online from contests and sweepstakes winners may be maintained by WordWorld.com and may be shared with third parties for fulfillment purposes, as described above, as well as internally. Entrant's decision not to opt-in will not affect eligibility for contests and sweepstakes and will not impact your chances of winning.

Electronic Newsletter and Special Announcements Subscription WordWorld.com provides parents the opportunity to receive e-mails containing the WordWorld.com Newsletter, along with other Special Announcements pertaining to WordWorld.com and/or Word World. These e-mails will provide subscribers with Word World information updates, announcements, and promotions. We request no personally identifiable information from the parent except his/her e-mail address, which we use solely for the purpose of sending the e-mails. The e-mail address provided to WordWorld.com may be transferred, disclosed, or shared with third parties who may be engaged by us specifically to handle the preparation and delivery of the e-mails and perform other related technical and processing functions. At anytime after the signup process, parents can choose to discontinue their subscriptions to WordWorld.com's Newsletter and Special Announcements altogether by electing to unsubscribe, through the unsubscribe option found at the end of each WordWorld.com e-mail sent to users.

E-mail
WordWorld.com provides children and their parents the opportunity to send e-mail to us. We request no personally identifiable information from child or the parent except his/her first name and e-mail address, which we use solely for the purpose of responding to questions. The child’s and the parent’s first name and e-mail address are deleted from our system periodically.

Electronic Postcards & Games
WordWorld.com gives children and their parents the opportunity to send "electronic postcards" to friends and family. We ask the user to submit the first name and e-mail addresses of their friends and family. WordWorld.com uses this information only for the purpose of sending the postcards. The friend's e-mail address is deleted immediately from our system.

Customer Service
WordWorld.com users may e-mail us their questions about our site and its contents. Other than an e-mail address, we do not request that users submit any personal information online for customer-service inquiries. We may, however, ask for additional non-personal information to better help us respond to customer service questions. We use the e-mail address to communicate directly with customers about technology-related questions, and provide them with answers that they may find helpful. We do not sell, transfer or share the e-mail address with third parties, with the exception that the information is transferred, disclosed and shared with our third party agent who uses the information solely to handle and manage customer service, but cannot use it for other purposes and has agreed to maintain the confidentiality of such information. Once we or our third party agent have had a chance to provide e-mail responses to customer service e-mail questions, the e-mail address is deleted from our system.

Games and Activities Area
The Games and Activities area on WordWorld.com (the "Games and Activities area") is an area of our site where parents can enjoy quality online entertainment with their preschool-aged children. This area includes Games, Stories, Music, Art, Shows and other activities, the design, content and language of which are targeted to preschoolers. The Games and Activities area is fully compliant with the Children's Online Privacy Protection Act of 1998.

It is our policy in the Games and Activities area to require only the minimal collection of information from our visitors. Consistent with this policy, the Games and Activities area of WordWorld.com limits the collection of information from kids to what is known as non-personally identifiable information (e.g. first name). Other than the collection of such non-personally identifiable information, we do not collect personal information from our users in the Games and Activities area. As such, we do not share any personal information about our users in the Games and Activities area with any third parties. In addition, we do not condition a kid's participation in any games or other online activities contained in the Games and Activities area on the disclosure of more information than is reasonably necessary to participate in the activity. Lastly, we provide a "bumper page" at certain points in the Games and Activities area of our site to let users know when they are entering an area that is limited to parents and we also provide a "bumper page" when linking from the Games and Activities area to another website, which may have their own information practices that are different from ours, in order to let users know they are going to another website.

Use and Disclosure of Information
At WordWorld.com, we may share non-individual, aggregate information (e.g. non-personally identifiable information) about our users internally within Word World and externally with third parties, such as advertisers and business partners. We also use personal information collected on our site internally within Word World, however, it is our policy to not disclose externally with third parties personal information collected on our site, except in the following instances:

Third Party Businesses
From time to time, we may partner with outside third parties to provide you with additional content, products, or services that we believe may be of interest. For example, we may partner with a book publisher, toy manufacturer, or software manufacturer to offer you books, toys, games, or electronic learning tools. These partners operate Web sites that are separate and independent from WordWorld.com. We receive e-mail addresses from these sites of adults who request to receive information--including newsletters, sales, and special offers--from us. If you do not wish to receive information from Word World, you can unsubscribe by following the information at the bottom of any newsletter you receive or call us at 212-219-7666 and inform us that you no longer wish to receive correspondence from Word World.

Agents
The personal information provided to WordWorld.com may be transferred, disclosed or shared with third parties who may be engaged by us specifically to handle and deliver certain activities ( e.g., message boards, sweepstakes, e-cards, newsletters, advisory panels) and perform other technical and processing functions, such as sending postal mail and e-mail, removing repetitive information from registration lists, programming, providing user services to our users, or otherwise operating our site. They have access to personal information needed to perform their functions, but may not use it for other purposes and have agreed to maintain the confidentiality of such information and have agreed to maintain the confidentiality of such information.

Business Transfers
In the event that all or substantially all of the assets relating to WordWorld.com are transferred or sold to another entity, personally identifiable information may be transferred to the acquiring entity.

Online Contests and Sweepstakes
In addition to the fulfillment houses to whom WordWorld.com may supply personal information collected from contests and sweepstakes entrants for the purpose of helping WordWorld.com select winners and fulfill prizes, WordWorld.com may supply third-party sponsors with personal information collected from contests and sweepstakes entrants in connection with certain online contests and sweepstakes. In each such case, WordWorld.com will disclose to potential entrants that such information will be supplied to a third party, and the identity of such third party, at the time entrant information is collected. Please see "General Activities: Online Contests and Sweepstakes" above.

Special Cases
We may also disclose personally identifiable information to third parties in order to comply with law or requests by law enforcement agencies, to enforce our Terms of Use or to protect the rights, property, or safety of our website, users of our website, and others.

Cookies and Log Data
Cookies are information files that your web browser places on the hard drive of your computer when you visit a website. Cookies cannot damage user files, nor can they read information from a user's hard drive. Cookies allow websites to "remember" users' activities on a website as well as users' visits to a site. At WordWorld.com, cookies are used to determine the number of unique visitors to our website over a given period. We do not store any personal information into cookies nor do we link or combine information collected through cookies to any personal information submitted by users when participating in our activities. Log data collected on web servers both within WordWorld.com's control and under the control of WordWorld.com's third party internet service provider, who is required to maintain such data on a confidential basis, supplies WordWorld.com with aggregate information about the number of visits to different pages on our site. WordWorld.com uses such aggregate information to improve access to our content based on our visitors' browsers and operating system types to make our content available to as many users as possible. We do not link the "log data" collected to personally identifiable information submitted by users when participating in our activities.

Our Commitment to Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, WordWorld.com has put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information collected online. WordWorld.com has taken steps to ensure that personally identifiable information collected is secure, including limiting the number of people who have physical access to our database servers as well as electronic security systems and password protections which guard against unauthorized access. Intended Users; Correcting Information Collected

WordWorld.com is intended for domestic visitors and, consequently, is specifically directed towards residents of the United States. You can access all your personally identifiable information that we collect online and maintain by contacting:
WordWorld.com Privacy Coordinator
Word World, LLC
1414 Avenue of the Americas
3rd Floor
New York, New York 10019
privacy@wordworld.com

We use this procedure to better safeguard your information. You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections. Amendments to Privacy Policy

This Privacy Policy is subject to change. We will notify you of material changes by posting them at our site. We encourage you to check back and review this policy, from time to time, so that you always will know what information we collect, how we use it, and to whom we disclose it. This page was last updated on May 20, 2007.

If you have any questions regarding WordWorld.com's privacy policy, please contact us at:
WordWorld.com Privacy Coordinator
Word World, LLC
1414 Avenue of the Americas
3rd Floor
New York, New York 10019
privacy@wordworld.com

Your California Privacy Rights
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us:
WordWorld.com Privacy Coordinator
Word World, LLC
1414 Avenue of the Americas
3rd Floor

caprivacy@wordworld.com